“The Business Blueprint for Success (BB4S) is the most comprehensive coaching program I have seen. Yet, Shawn is able to quickly and accurately discern where I was and where I am each time in my business and apply the appropriate module in simple, understandable bites that gets me excited and moving in the right direction. I find Shawn flexible enough to address pressing issues without losing sight of the big picture. Sometimes it's hard to tell what an alternative path would have looked like, but I think I would have given up on my business if I wasn't coaching with Shawn.” D.A.

Help For Business Owners Entrepreneurs Managers

We offer more than 120 “Strategic Business Blueprint For Success” modules for increasing the success of your business. We have worked with hundreds [if not thousands] of businesses over the last 35 years. These proven business development modules have been developed over the last 25 years and are updated with new information every six months to “stay current with the latest ideas and innovations” …and to provide you with the most successful strategies for increasing the success of your business.


“Hi Shawn, I just wanted to give you an update and say THANK YOU!!!! I just looked at our financial intake for last month, we made more money than we've ever made in a month! I can't thank you enough for all of your wisdom and help but most of all your support. I was giving up on the business and now I feel excited, passionate and fulfilled about our business and especially about our future.” D.W.


Many of our clients “start” with this $545.00 a month program. We often have our initial “business development” clients select the $765.00 a month package with a few who want to “FAST TRACK” the process who choose the $1,295.00 a month option. As you might imagine, depending upon which program you choose, your homework can vary from two hours a week to over ten hours a week.

Business Consulting: The first step to your BUSINESS BLUEPRINT FOR SUCCESS is our FREE INITIAL INTRODUCTORY PHONE CALL where we will discuss with you…your current business…and/or your business idea… and the best way to assist you in creating more success for you and your business.  EMAIL TO SCHEDULE A VIDEO CALL

Business Success Consulting: “The Strategic Business Blueprint For Success” range from $95.00-$195.00 a month … to $545.00 a month [four hours of time] to $765.00 [six hours of time] a month to best fit your business growth needs. The “introduction/business model” initial set of modules costs $545.00 a month and gets you FOUR hours of work from our business consultants and/or business development attorneys…with, of that time, about 3.0 hours are on the phone with you working with you in developing your business… with FOUR 45 minute phone calls…one phone call a week for four weeks….and then we can explore some of the other proven business development modules and lesson plans. The initial retainer is only $545.00 … to get you STARTED on your quest for greater BUSINESS SUCCESS.

TABLE OF CONTENTS – GLOSSARY OF TERMS



VOLUME ONE - 40 “Initial Business Development Modules – Lesson Plans”
                              From “Leadership” to “Solutions”


How “Business Smart” Are You: Can you help Ruby Christmas?          Page: 12
                                        “Stretch Your Business Mind” Questions:          Page: 15

1. Leadership: The ability to attract & organize others to achieve a specific result
          Integrity, Credibility, Commitment                                              Page: 16  

2. I You We: The Three Perspectives of Operating a Business 
          Responsibility, Delegation, Teamwork                                        Page: 24

3. Ideas: Keeping your mind fresh and your eyes on the horizon.
          Recognition, Creativity, Practicality                                            Page: 32

4. Rule of Three: The Triangulation of energies and focus to achieve Success
          Triangulation, Options, Default Positions                                    Page: 40               

5. Success: The benefits and results of a successful life
          Joy, Peace & Harmony                                                                Page: 4
 
How “Business Smart” Are You: Can you Help “Joe Slick”?          Page: 56
                                        “Stretch Your Business Mind” Questions:          Page: 59

6. Vision: What does the business look like when you call it successful?
          Operations, Detail, Embrace                                                        Page: 60                         

7. Focus: The sequences of “intent”                                                      Page: 68
          Importance, Relevance, Impact

8. Mission: What customers/clients perceive and want from your business
          Customers, Benefits, Allegiance                                                  Page: 76

9. Initial Goals: The first set of goals for your business S.M.A.R.T.
          Importance, Achievement, Results                                               Page: 84

10. Attitude: The Entrepreneurial “point of view” that creates Business Success
          Now, Service, Grace                                                                    Page: 92

How “Business Smart” Are You: Can You help Mr. BP Oil Slick?          Page: 100
                                        “Stretch Your Business Mind” Questions:          Page: 103

11. Skills: Characteristics, Attributes & Talents of business ownership/leadership
          Competence, Excellence, Results                                                 Page: 104

12. Model: Determining the economic viability of your business
          Customer, Exchange, Pro Forma                                                 Page: 112
                                                  “Sample Business Models”                 Page: 120

13. Plans: Understanding the Structure of a Business Plan
          Goals, Strategies, Tactics                                                             Page: 124

14. Research: The critical information that you need to know in order to succeed
          Facts, Data, Metrics                                                                     Page: 132

15. Markets: Determining the size & benefit of the playing field
          Who, What, Where                                                                      Page: 140

How “Business Smart” Are You: Can You help Cher Beauty?          Page: 148
                                        “Stretch Your Business Mind” Questions:          Page: 151

16. Advantages: Developing what makes you special & cool
          Unique, Service, Benefits                                                            Page: 152

17. Disadvantages: How do you “measure up” to the competition?
          Competition, Size, Strength                                                         Page: 160

18. Demographics: Objective criteria of your customers or prospective customers
          Industry, Age, Financial                                                               Page: 168

19. Psychographics: Psychological indicators of your customers
          Motivators, Fears, Benefits                                                          Page: 176

20. Cultural Graphics: Each “culture” requires a different approach and language
          Tribe, Identity, Esteem                                                                 Page: 184

How “Business Smart” Are You: Can you help Barak Business?          Page: 192
                                        “Stretch Your Business Mind” Questions:          Page: 195

21. Temporal Graphics: The “timing” of when your customers buy from you
          Season, Sequence, Perception                                                      Page: 196

22. Trust: Customers will only buy from you if they trust you.
          Time, Qualifications, Tribe                                                          Page: 204

23. Uniqueness: The “one of a kind” or “few of a kind”
          Distinct, Valuable, Appreciated                                                   Page: 212

24. Benefits: It is the “hole” not the drill
          Resolution, Achievement, Result                                                 Page: 220

25. Visibility: To play successfully, you must first be seen
          Presence, Energy, Graphics                                                         Page: 228

How “Business Smart” Are You: Can You help Manny Football?          Page: 236
                                        “Stretch Your Business Mind” Questions:          Page: 239

26. Integrity: Being recognized for a shared set of values
          Upside, Inside, Between                                                              Page: 240

27. Credibility: Being perceived as doing what you say you will do
          Reliability, predictability, Trust                                                   Page: 248

28. Goals: Determining the Business Goals for the next three to five years
          Revenue, Operations, Team                                                         Page: 256   

29. Systems: Internal & External Communications
          Clarity, Function, Enrichment                                                      Page: 264

30. Strategies: Conceptual approaches to achieve a desired result
          Dynamic, Thoughtful, Applicable                                                Page: 272

How “Business Smart” Are You: Can you help “IBL”?                   Page: 280
                                        “Stretch Your Business Mind” Questions:          Page: 283

31. Tactics: The specific actions to implement strategies
          Objectives, Specific, Practical                                                      Page: 284

32. Schedules: The specific dates and times to apply the tactics
          Week, Day, Hour                                                                        Page: 292

33. Costs: What is the “rate of exchange” to reach your goal?
          Time, Talent, Treasure                                                                 Page: 300
                                                            “GSSTSC Review Time”            Page: 308

34. Issues: Known business concerns that do not cause “pain”
          Awareness, Complacency, Acceptance                                        Page: 320

35. Problems: Known business concerns that cause acceptable “pain”
          Discomfort, Fear, Attitude                                                           Page: 328

How “Business Smart” Are You: Can You help Monica?                Page: 336   
                                        “Stretch Your Business Mind” Questions:          Page: 339

36. Needs: Known business concerns that cause unacceptable “pain”
          Crisis, Pain, Action                                                                      Page: 340

37. Products: Those tangible items you sell to solve the clients’ “IPN” 
          Customers, Perceptions, Benefits                                                 Page: 348

38. Answers: The information that you know will “respond” to the clients’ “IPN”
          Knowledge, Communication, Impact                                           Page: 356

39. Services: Those services you offer to solve the clients’ “IPN”
          Clients, Relationship, Improvement                                            Page: 364

40. Solutions: The systems & strategies you offer to eliminate the clients’ “IPN”
          Resolution, Benefits, Perception                                                  Page: 372

How “Business Smart” Are You: Can You help Pitt & Brad?         Page: 380
                                        “Stretch Your Business Mind” Questions:          Page: 383

Appendixes: Table of Contents for Volumes Two and Three       Pages 384-397



VOLUME TWO – 40 Chapters for Developing Greater Business Success
                                                            …   From “Prices to Action”


     How “Business Smart” are you: Can you Help “Big Boy”             Page: 12
                              “Stretch Your Business Mind”                                   Page: 15     

41. Prices: The “price points” in which you will operate in the market    Page: 16
           Exchange, Perception, Benefits

42. Margins: The difference between your “costs” and the “sale price” Page: 24
          Market, Economy, Perception

43. Placement: The strategies & tactics of how you will be “seen”         Page: 32
          In-view, Value, Convenience

44. Competition: Who else is playing the same game - the same field   Page: 40
          Comparison, Differentiation, Advantages
          DEVELOPING COMPETITIVE STRATEGIES & TACTICS         Page: 48

45. People: Choosing the right people to increase selling price               Page: 52
          Team, Integrity, Credibility

     How “Business Smart” are you: Can Your Help “Bunny Boo”    Page: 60
                              “Stretch Your Business Mind”                                  Page: 63

46. Position: Applying Demo-Psycho-Temporal-Cultural Graphics       Page: 64
          Perception, Acceptance, Appreciation

47. Percentages: Understanding & Applying the “percentages”             Page: 72
          Relationships, Comparisons, Ratios

48. Metrics: Applying your “numbers” to comparative analysis             Page: 80
          Analysis, Detail, Focus

49. Process: Understanding the effects of “how” affects your prices       Page: 88
          Sequence, Dynamics, Strategy

50. Distribution: The “where” and “how” to locate your product           Page: 96
          Range, Distance, Costs

How “Business Smart” are you? Can You Help Sky Rocket              Page: 104
                              “Stretch Your Business Mind”                                 Page: 107

51. Frequency: How often will you have to create “events”?                  Page: 108
          Quantity, Capacity, Requirements

52. Efficiency: How many “events” will you need day/week/month?     Page: 116
          Time, Cycles, Capability

53. Opportunity: A compelling message to a Targeted Audience          Page: 124
          Benefits, Perception, Arena

54. Strategic Thinking: Seeing, understanding & responding                Page: 132
          Nexus, Triangulate, Foresight

55 Time: “Be here now” to empower yourself and master “time”           Page: 140
          Now, Presence, Moment

How “Business Smart” are you? Can you Help Mr. Hammer            Page: 148
                              “Stretch Your Business Mind”                                 Page: 151    

56. Appearance: What you need to “look like”                                      Page: 152
          Perception, Culture, Affinity

57. Identity: The recognition the characteristics of the leaders               Page: 160
          Personal, Integrity, Recognition

58. Image: Developing & managing the indicia business perceived        Page: 168
          Company, Social, Culture

59. Branding: The communication of meaningful expressions               Page: 176
          Product, Benefits, Perception

60. Money: Know where the money comes from & where it is going     Page: 184
          Tracking, Numbers, Math

How “Business Smart” are you? Can you Help Mr. Duck                 Page: 192
                              “Multiple Choice Test”                                             Page: 195

61. Nexus: Understanding “hubs” and “interconnectedness”                   Page: 196
          Center, Connections, Linking

62. Legal: It is important to understand legal options/requirements        Page: 204
          Compliance, Requirements, Responsibility
                    Bonus Time: Going Deeper into Legal Entities                    Page: 212

63. Implementation: Time to put your feet in the stirrups and ride        Page: 220
          Application, Courage, Work

64. Expansion: Developing more success & business other locations     Page: 228
          Influence, Duplication, Multiplication

65. Marketing: Communicating your “message” effectively.                 Page: 236
          Language, Benefits, Perception

How “Business Smart” are you? Can you Help Mr. Pig                     Page: 248
                              “Multiple Choice Test”                                             Page: 251   

66. Meetings: Getting a check, another meeting, or curiosity or pain      Page: 252
          Money, Meeting, Curiosity

67. Advertising: Communicating your compelling message                   Page: 260
          Engagement, Inform. Benefits

68. Attraction: Your “presentation” to draw your listener closer            Page: 268
          Cultural, Integrity, Affiliation

69. Communication: Understanding communication theory                  Page: 276
          Transmit, Process, Received

70. Proposition: Creating a positive and special “attraction/offer”          Page: 284
          Call, To, Action

How “Business Smart” are you? Can you help Tom sell balls?          Page: 292
                              “Short Essay Questions”                                         Page: 295

71. Products: People do not buy “products”                                         Page: 296
          Tangible, Benefits, Paradox

72. Services: People do not buy “services”                                            Page: 304
          Relationship, Benefits. Paradox

73. Benefits: People buy “perceived benefits”                                       Page: 312
          Exchange, Solutions, Answers

74. Say: Choosing carefully what you say…intention                           Page: 320
          Words, Thoughts, Communications

75. Think: What do you want your listener to “think”                          Page: 328
          Curiosity, Reaction, Belief

How “Business Smart” are you? Can you help Mr. Grease?            Page: 336
                              “Stretch Your Business Mind”                               Page: 339       

76. Do: What do you want your listener to “do” after they “think”          Page: 340
          Motivation, Agreement, Action

77. Language: Determining the “ears” of your listener                         Page: 348
          Psychographics, Communication, Comprehension

78. Call: A timely question to your listener                                           Page: 356
          Curiosity, Request, Disagreement

79. To: The question is specifically designed for your listener              Page: 364
          Psychographics, Identification, Graphics

80. Action: Stating clearly what you want them to do “next”                Page: 372
          Response, Acceptance, Exchange

How “Business Smart” are you? Can you help Superman?             Page: 382
                              “Short Essay Questions”                                         Page: 385



VOLUME THREE – 40 Chapters for Mastering Business Success
                                        “From Client Acquisition to Financial Freedom”


How “Business Smart” are you: “Can you Help “Tommy Boy”?          Page: 12
          Multiple Choice Test                                                                   Page: 15

81. Client Acquisition: How to attract, sell to and keep customers/clients for life
          Identify, Communicate, Attract                                                    Page: 16

82. Customers & Clients: Everyone’s favorite radio station is WIIFM
          Serve, Benefits, Exchange                                                           Page: 28

83. Lead Generation: The art & science of identifying/contacting potential clients
          Data, Identify, Communicate                                                       Page: 36

84. Lead Conversion: The art and science exchanging of money – products
          Agreement, Exchange, Benefits                                                   Page: 50

85. Paradox of a Sale: A successful sale is based upon “disagreement”.
          Perception, Value, Exchange                                                       Page: 58

How “Business Smart” are you: “Can you Help Goldilocks”?          Page: 66
          Multiple Choice Test                                                                   Page: 69

86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract
          Join, Reveal, Solve                                                                      Page: 70

87. Target Marketing: Communicating your compelling message to a target
          Culture, Communication, Delivery                                              Page: 78

88. Referral Systems: Create a reciprocal, sustaining & profitable referral network
          Integrity, Credibility, Revenue                                                    Page: 86

89. Strategic Alliances: The reciprocity of specific WIIFM referral network
          Respect, Reciprocity, Referrals                                                    Page: 98

90. Broadcasting: Sending out the message to “all” to hear, see and feel
          General, Communication, Engage                                                Page: 106   

How “Business Smart” are you: “Can you Help Snow White”?          Page: 114
          Multiple Choice Test                                                                   Page: 117

91. Web Presence: Maximizing what your interest “presence” will create for you
          Internet, Social, Visible                                                               Page: 118

92. Internet Strategies: Understanding ballet while rafting on a category 5 river
          Optimization, E-Commerce, Strategy                                          Page: 126

93. Social Networks: People will buy from those who have visibility & credibility
          Online, Reputation, Community                                                  Page: 134

94. Management: Don’t criticize, condemn or complain support, love, encourage
          Encourage, Delegate, Organize                                                    Page: 142

95. Human Resources: How to strategically work with the humans around you
          Skills, Personality, Tribe                                                             Page: 154

How “Business Smart” are you: “Can you Help Captain Kirk”?          Page: 162
          Multiple Choice Test                                                                   Page: 165

96. Accountability: How to develop and encourage “results” and “teams”
          Agreement, Assessment, Review                                                 Page: 166

97. Employees: Your best “assets”, or your worst “liabilities”, tread carefully
          Team, Support, Agreement                                                          Page: 174

98. Independent Contractors: Developing outside resources for growth, success
          Goals, Qualification, Services                                                      Page: 182

99. Community: We all live in a tribe...their health is our health
          Responsibility, Affiliation, Social                                                Page: 190

100. Family: Golden Rule: Treat others the way you wish to be treated
          Commitment, Tribe, Love                                                           Page: 198

How “Business Smart” are you: “Can you Help Winnie the Poo”?          Page: 206
          Stretch Your Mind                                                                       Page: 209

101. Delivery: Customers want both the “benefits” & “experience”
          Expectation, Professional, Receipt                                               Page: 210

102. Customer Satisfaction: Be nice, be professional, satisfy them or lose them
          Acceptance, Acknowledgement, Appreciation                             Page: 218

103. Sales Forecasting: The ability to accurately predict future sales and expenses
          Identity, Understanding, Interchange                                           Page: 226  

104. Business Footprint: The “eco-cost” of your business…social responsibility
          Environment, Resources, Sustainable                                          Page: 238

105. Sales Development: Combining Systems, Strategies & Tactics for sales
          Presentation, Benefits, Delivery                                                   Page: 246

How “Business Smart” are you: Can you help “Little Bo Peep”?          Page: 254
          Stretch Your Mind: “Quick Marketing Plan”                               Page: 257

106. Love: It is only through truth, freedom, grace, & love that we find peace
          Grace, Forgiveness, Blessing                                                       Page: 258

107. Business Financials: Understanding the critical numbers of your business
          Income, Costs, Profits                                                                  Page: 266

108. Business Metrics: Defining & graphing the business performance indicators
          Departments, Margins, Percentages                                             Page: 274   

109. Business Cash Flow: Applying financial metrics to secure cash  
          Time, Receivables, Capital                                                          Page: 282

110. Break-Even Analysis: Three different levels of measuring business success
          Break-Even One, Two, Three                                                      Page: 290

How “Business Smart” are you: Can you Help “Jack & Giant”?          Page: 298
          “Stretch Your Business Mind”                                                    Page: 301

111. Business Budgets: Setting goals on what you will spend on business                                       
           Forecasts, Receivables, Payables                                       Page: 302

112. Expenses: Understanding the fixed & variable expenses of business
          Fixed, Variable, Contingent                                                         Page: 310

113. Accounting: The most often used “tool of exchange”; never about the money
          Abundance, Giving, Gratitude                                                     Page: 318

114. Ratios: Understanding the dynamic relationships of business “key” indicator
          Systems, Relationships, Analysis                                                 Page: 326

115. Strategic Financials: Understanding how to get more from each dollar
          Leveraging, Investing, ROI                                                         Page: 334

How “Business Smart” are you: Can You Help “Sand Sour”?          Page: 342
          “Stretch Your Business Mind”                                                    Page: 345

116. Financing: Creating the financial resources your need to succeed
          Resourcing, Investing, Borrowing                                               Page: 346

117. Leveraging: Understanding how to work geometrically with your resources
          Strategy, Triangulation, Systems                                                 Page: 354

118. Transition: Transferring the business to a new owner
          Selling, Partnering, Shares                                                           Page: 362

119. Succession: Transferring to Family; The road to peace for many generations
          Training, Management, Transfer                                                 Page: 370

120. Financial Freedom: How Financial security will allow you to do what
          Peace, Happiness, Joy                                                                 Page: 378

How “Business Smart” are you: Can you help The Prodigal Son?          Page: 386
          “Stretch Your Business Mind”                                                    Page: 389